Many consider search engine optimization (SEO) - the process of enhancing your Web site’s visibility in the search engines through ways other than paid search ads - a sort of black box. But once the essential features of a search-engine-optimal Web site are laid out in a concise list, SEO is not nearly as mystifying.
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Auckland Chamber of Commerce e-Nabling Business — Auckland, New Zealand
A workshop featuring practical tips and solutions for integrating the latest email marketing and search engine optimization technologies into your marketing mix.
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“…pleased (and surprised) at how much I learned from Stephan Spencer of Netconcepts on how to optimize and generate more revenue and bring more traffic to my sites.”
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Google and Yahoo! have become much more aggressive in their crawling behavior, going deeper into dynamic, database-driven websites than ever before. A closer look, however, reveals that some bad news is mixed in with the good…
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UW E-Business Institute's E-Business Best Practices and Emerging Technologies 7th Annual Conference — Madison, WI
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MarketingProfs Virtual Seminar — online (webcast)
Do you use Google every day? Mastering Google’s powerful search refinement operators and lesser known features could, over a years time, save you days scouring over irrelevant results. Even more enticing is the promise of elusive nuggets of market research and competitive intelligence out there waiting to be discovered.
Learn how you too can become a Google expert searcher and extract invaluable data about your competitors and about the market like never before - with laser-like accuracy and extreme efficiency.
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There’s a brand new meta search engine on the block called Jux2. Its premise is to find the overlap between the top 10 results across two major search engines. So far I’m really impressed with it. It even has a toolbar for Mozilla FireFox.
Jux2 conducted some tests to determine just how much overlap there is in the top search results on Google versus Yahoo! The results of their tests are very interesting. Such as:
For me, Jux2’s findings were a good reminder that the algorithms of the major search engines are markedly different, more so than one might imagine. So a metasearch engine that compares and contrasts two partially overlapping sets of search results makes a lot of sense. I think I’ll try Jux2 for a while and report back on my experiences.
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“We are grateful to Stephan for planting the seed for one of the most successful Web projects The Carter Center has undertaken to-date.”
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“… redesign of our database’s structure and ongoing co-operation with our website administrator has resulted in a continual increase in traffic, search engine rankings and registrations of volunteers and projects.”
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Many ecommerce sites have session IDs or user IDs in the URL of their pages. This tends to cause either the pages to not get indexed by search engines like Google, or to cause the pages to get included many times over and over, clogging up the index with duplicates (this phenonemon is called a “spider trap”). Furthermore, having all these duplicates in the index causes the site’s importance score, known as PageRank, to be spread out across all these duplicates (this phenonemon is called “PageRank dilution”).
Ironically, Googlebot regularly gets caught in a spider trap while spidering one of its own sites - the Google Store (where they sell branded caps, shirts, umbrellas, etc.). The URLs of the store are not very search engine friendly: they and are overly complex, and include session IDs. This has resulted in 3,440 duplicate copies of the Accessories page and 3,420 copies of the Office page, for example.
If you have a dynamic, database-driven website and you want to avoid your own site becoming a spider trap, you’ll need to keep your URLs simple. Try to avoid having any ?, &, or = characters in the URLs. And try to keep the number of “parameters” to a minimum. With URLs and search engine friendliness, less is more.
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